ZeroX™ is built on majority second-generation feedstocks — materials from agricultural and forest residues that don't compete with food crops, don't require new farmland or fertiliser, and don't drive deforestation. Sourcing locally in India means shorter supply chains and direct support for rural and tribal communities.

Underneath, ZeroX™ is a fully natural materials-based aqueous dispersion engineered through a proprietary process to run on existing high-speed industrial coating lines. It forms a continuous, multi-functional barrier through synergistic assembly of diverse materials  — the same way a lotus leaf's microscopically patterned surface builds its water-repellent layer, without a single synthetic material.